A halin yanzu, sabon nau'in abin hawa makamashi ya zarce wanda a baya kuma ya shiga zamanin '' furanni ''. Kwanan nan, Chery ya fito da iCAR, ya zama motar fasinja ta farko mai siffa mai tsaftar wutar lantarki daga hanya; Ɗabi'ar Daraja ta BYD ta kawo farashin sabbin motocin makamashi ƙasa da na motocin mai, yayin da alamar Look Up ke ci gaba da tura farashin zuwa sabbin matakai. babba. A cewar shirin, kamfanin na Xpeng Motors zai kaddamar da sabbin motoci 30 nan da shekaru uku masu zuwa, sannan kuma kamfanonin Geely na ci gaba da karuwa. Sabbin kamfanonin motocin makamashi suna saita haɓakar samfur / alama, kuma ƙarfinsa har ma ya zarce tarihin motocin mai, waɗanda ke da "ƙarin yara da faɗaɗa".
Gaskiya ne cewa saboda tsari mai sauƙi, babban matakin hankali da haɓaka sabbin motocin makamashi, zagayowar daga kafa aikin zuwa ƙaddamar da abin hawa ya fi guntu na motocin mai. Wannan kuma yana ba da sauƙi ga kamfanoni don ƙirƙira da ƙaddamar da sabbin samfura da samfuran cikin sauri. Koyaya, farawa daga buƙatun kasuwa, kamfanonin motoci dole ne su fayyace dabarun “haihuwa da yawa” da “eugenics” don samun ƙimar kasuwa mafi kyau. “Kayayyaki da yawa” na nufin kamfanonin mota suna da layukan samfur masu arziƙi waɗanda za su iya biyan bukatun masu amfani daban-daban. Amma "yaduwa" kadai bai isa ba don tabbatar da nasarar kasuwa, "eugenics" kuma ana buƙatar. Wannan ya haɗa da samun ƙwazo a cikin ingancin samfur, aiki, hankali, da dai sauransu, tare da ba da damar samfura don isa ga masu amfani da manufa ta hanyar daidaitaccen matsayi na kasuwa da dabarun talla. Wasu manazarta sun yi nuni da cewa, yayin da sabbin kamfanonin kera motoci ke neman bambance-bambancen kayayyaki, ya kamata su kuma mai da hankali kan inganta kayayyaki da kerawa. Sai kawai ta hanyar "samar da ƙari da eugenics" za mu iya ficewa a cikin gasa mai zafi kuma mu sami tagomashin masu amfani.
01
Wadatar samfur ba a taɓa yin irin ta ba
A ranar 28 ga Fabrairu, iCAR 03, samfurin farko na sabuwar motar makamashi ta Chery iCAR, an ƙaddamar da shi. An ƙaddamar da jimlar ƙira 6 tare da saiti daban-daban. Matsakaicin farashin jagorar hukuma shine yuan 109,800 zuwa 169,800. Wannan samfurin ya shafi matasa ne a matsayin babban rukunin masu amfani da shi, kuma ya yi nasarar rage farashin SUVs masu amfani da wutar lantarki mai tsafta zuwa kewayon yuan 100,000, wanda hakan ya yi matukar shiga kasuwar motocin A-class. Har ila yau, a ranar 28 ga Fabrairu, BYD ya gudanar da babban taron kaddamar da bugu na Han da Tang Honor, inda ya kaddamar da wadannan sabbin samfura guda biyu da farashin farawa na yuan 169,800 kacal. A cikin rabin watan da ya gabata, BYD ya fitar da samfuran Daraja guda biyar, waɗanda fasalin su shine araha mai araha.
Shiga cikin Maris, guguwar harba sabbin motoci ta ƙara tsananta. A ranar 6 ga Maris kadai, an kaddamar da sabbin samfura guda 7. Fitowar sabbin motoci masu yawan gaske ba wai ci gaba da wartsakar da kasa ba ne ta fuskar farashi, har ma yana sanya tazarar farashin tsakanin kasuwar motocin lantarki zalla da kasuwar abin hawa mai a hankali, ko ma kasa; a cikin filin tsakiyar-zuwa-ƙarshe-ƙarshe, ci gaba da inganta aiki da kuma daidaitawa kuma ya sa gasar a cikin babban kasuwa mafi tsanani. Gashi mai tsanani. Kasuwar motoci a halin yanzu tana fuskantar wani lokaci da ba a taɓa ganin irinsa ba na haɓaka kayan masarufi, wanda har ma yana baiwa mutane ma'anar ambaliya. Manyan kamfanoni masu zaman kansu kamar BYD, Geely, Chery, Great Wall, da Changan suna ƙaddamar da sabbin kayayyaki da haɓaka saurin ƙaddamar da sabbin samfura. Musamman a fagen sabbin motocin makamashi, sabbin kayayyaki suna tasowa kamar namomin kaza bayan ruwan sama. Gasar kasuwa tana da zafi sosai, har ma a cikin kamfani ɗaya. Akwai kuma wani matakin gaba na gaba na gaba tsakanin sababbin samfuran daban a ƙarƙashin alama, yana nuna yana da wahala a rarrabe tsakanin samfuran.
02
"Kiyi rolling da sauri"
Yakin farashin na kara ta'azzara a fagen sabbin motocin makamashi, kuma motocin dakon mai ba za a wuce gona da iri ba. Sun kara tsananta tsananin yakin farashin kasuwan motoci ta hanyoyi daban-daban na tallace-tallace kamar tallafin canji. Wannan yakin farashin bai iyakance ga gasar farashi ba, amma kuma ya wuce zuwa nau'i-nau'i masu yawa kamar sabis da alama. Mataimakin babban sakataren kungiyar masu kera motoci ta kasar Sin Chen Shihua, ya yi hasashen cewa, a bana za a kara yin fafatawa a kasuwar hada-hadar motoci.
Xu Haidong, mataimakin babban injiniya na kungiyar masu kera motoci ta kasar Sin, ya bayyana a cikin wata hira da wakilin kamfanin dillancin labaru na kasar Sin cewa, yayin da ake ci gaba da fadada kasuwar motocin makamashi da kuma inganta karfin masana'antu gaba daya, sabbin motocin makamashi sun yi tasiri. sannu a hankali ya sami damar faɗin farashin. A zamanin yau, tsarin farashin sabbin motocin makamashi ba ya nufin motocin mai kuma ya kafa nasa dabarun farashi na musamman. Musamman ga wasu manyan kamfanoni, irin su Ideal da NIO, bayan kafa wani tasirin alama, damar farashin su kuma ya karu. Sannan yana inganta.
Yayin da manyan kamfanonin kera motoci masu amfani da makamashi suka kara karfin ikonsu kan tsarin samar da wutar lantarki, sun kara dagulewa wajen gudanar da ayyukansu da sarrafa hanyoyin samar da wutar lantarki, haka kuma karfinsu na rage tsadar kayayyaki da kuma kara inganci shi ma yana kara inganta. Wannan kai tsaye yana haɓaka raguwar farashi a kowane fanni na sarkar samarwa, wanda hakan ke haifar da farashin samfur don ci gaba da faɗuwa. Musamman ma idan aka zo batun siyan kayan lantarki da na hankali da abubuwan da aka gyara, waɗannan kamfanoni sun canza daga karɓar kwatance daga masu samar da kayayyaki a baya zuwa yin amfani da kuɗaɗen sayayya masu yawa don yin shawarwari kan farashi, ta haka ne suka ci gaba da yin ƙasa da tsadar kayan sayayya. Wannan tasirin sikelin yana ba da damar ƙarin rage farashin cikakken samfuran abin hawa.
Fuskantar yakin farashin kasuwa mai tsanani, kamfanonin motoci sun karbi dabarun "samar da sauri". Kamfanonin kera motoci suna aiki tukuru don takaita ci gaban sabbin motocin makamashi da kuma hanzarta kaddamar da sabbin kayayyaki don cin gajiyar damammaki a sassan kasuwa daban-daban. Yayin da farashin ke ci gaba da faduwa, kamfanonin motoci ba su huta da neman aikin samfur ba. Yayin da suke haɓaka aikin injiniyan abin hawa da ƙwarewar tuƙi, suna kuma mai da daidaiton kaifin basira ga gasar kasuwa ta yanzu. A yayin ƙaddamar da iCAR03, wanda ya dace da ke kula da Chery Automobile ya ce ta hanyar inganta haɗin software da kayan aikin AI, iCAR03 na da nufin samarwa matasa ƙwarewar tuƙi mai tsada mai tsada. A yau, samfura da yawa a kasuwa suna bin ƙwararrun ƙwararrun tuƙi mai fa'ida a ƙananan farashi. Wannan al'amari yana ko'ina a cikin kasuwar kera motoci.
03
Ba za a iya watsi da "Eugenics" ba
Yayin da kayayyaki ke ƙaruwa kuma farashin ke ci gaba da faɗuwa, dabarun “ƙarni mai yawa” na kamfanonin motoci na ƙara haɓaka. Kusan duk kamfanoni ba makawa ne, musamman masu zaman kansu. A cikin 'yan shekarun nan, manyan kamfanoni masu zaman kansu sun aiwatar da dabarun iri da yawa don ɗaukar ƙarin kaso na kasuwa. BYD, alal misali, ya riga ya sami cikakken kewayon samfuran samfuran daga matakin-shigarwa zuwa babban matsayi, gami da tambura biyar. A cewar rahotanni, jerin shirye-shiryen na Tekun sun mayar da hankali ne kan matasan kasuwar masu amfani da kudin Yuan 100,000 zuwa 200,000; jerin daular suna hari da manyan masu amfani da yuan 150,000 zuwa 300,000; Alamar Denza tana mai da hankali kan kasuwar motocin iyali tare da fiye da yuan 300,000; da kuma alamar Fangbao kuma tana kaiwa kasuwa hari. Kasuwar tana sama da yuan 300,000, amma tana jaddada keɓantawa; Alamar hangen nesa tana matsayi a cikin babban kasuwa tare da matakin yuan miliyan. Sabuntawar samfuran waɗannan samfuran suna haɓaka, kuma za a ƙaddamar da sabbin samfura da yawa a cikin shekara guda.
Tare da fitowar alamar iCAR, Chery ya kuma kammala gina manyan nau'ikan nau'ikan nau'ikan nau'ikan nau'ikan iri guda huɗu na Chery, Xingtu, Jietu da iCAR, kuma yana shirin ƙaddamar da sabbin samfura ga kowane alama a cikin 2024. Misali, alamar Chery za ta haɓaka lokaci guda. Manufa da sabbin hanyoyin makamashi da ci gaba da wadatar da manyan samfuran guda huɗu kamar Tiggro, Arrizo, gano Fengyun; Alamar Xingtu tana shirin ƙaddamar da nau'ikan man fetur, toshe-a cikin matasan, tsarkakakken lantarki da samfuran Fengyun a cikin 2024. Ƙwararren kewayo; Alamar Jietu za ta ƙaddamar da nau'ikan SUVs da motocin kashe-kashe; iCAR kuma za ta ƙaddamar da SUV-class A0.
Geely kuma yana da cikakken rufe manyan, tsakiyar da ƙananan kasuwanni ta hanyar sabbin samfuran motocin makamashi da yawa kamar Galaxy, Geometry, Ruilan, Lynk & Co, Smart, Polestar, da Lotus. Bugu da kari, sabbin kamfanonin makamashi irin su Changan Qiyuan, Shenlan, da Avita suma suna hanzarta kaddamar da sabbin kayayyaki. Kamfanin na Xpeng Motors, wata sabuwar rundunar da ke kera motoci, har ma ta sanar da cewa, tana shirin kaddamar da sabbin motoci 30 nan da shekaru uku masu zuwa.
Kodayake waɗannan samfuran sun ƙaddamar da ƙima da samfuran ƙima a cikin ɗan gajeren lokaci, ba da yawa ba za su iya zama hits da gaske. Sabanin haka, ƙananan kamfanoni irin su Tesla da Ideal sun sami babban tallace-tallace tare da iyakacin layin samfur. Tun daga 2003, Tesla ya sayar da nau'ikan 6 kawai a kasuwannin duniya, kuma Model 3 da Model Y ne kawai ake samarwa a China, amma ba za a iya yin la'akari da girman tallace-tallacen sa ba. A bara, Tesla (Shanghai) Co., Ltd. ya kera motoci fiye da 700,000, daga cikin abin da aka sayar da Model Y a shekara a kasar Sin ya zarce 400,000. Hakazalika, Li Auto ya sami nasarar siyar da motoci kusan 380,000 tare da nau'ikan nau'ikan nau'ikan 3, wanda ya zama samfurin "eugenics".
Kamar yadda mataimakin darektan cibiyar nazarin tattalin arzikin kasuwanni na cibiyar binciken raya kasa ta majalisar gudanarwar majalisar gudanarwar kasar Wang Qing ya bayyana cewa, a yayin da ake fuskantar zazzafar gasar kasuwa, kamfanoni na bukatar zurfafa nazarin bukatun sassan kasuwanni daban-daban. Yayin neman "ƙarin", kamfanoni ya kamata su mai da hankali sosai ga "mafi kyau" kuma ba za su iya makantar da yawa ba yayin da suke watsi da ingancin samfur da samar da inganci. Ta hanyar amfani da dabarun iri da yawa don rufe sassan kasuwa da kuma zama mafi inganci da ƙarfi na iya samun ci gaba da gaske.
Lokacin aikawa: Maris 15-2024