" Matasa a yau, idanunsu suna da tsayin daka."
"Matasa za su iya, ya kamata, kuma dole ne su tuka motoci mafi kyawu da jin daɗi a yanzu."
A ranar 12 ga Afrilu, a iCAR2024 Brand Night, Dokta Su Jun, Shugaba na Fasahar Smartmi kuma Babban Jami'in Samfura na alamar iCAR, ya sake tsara tsarin samfurin iCAR.Lokacin da tebur na kyamarori a cikin tarinsa ya bayyana akan babban allo, wannan musamman na musamman The "style geek" hoton sirri ya haɗa tare da ainihin alamar alama don ƙirƙirar sautin da ke haɗuwa zuwa ɗaya.
A wannan daren alama, iCAR ta fayyace matsayin ta a matsayin "mota ga matasa" da sabon hangen nesa na "yin kyawawan motoci ga matasa masu zuciyar matasa".An bayyana sabon samfurin iCAR V23 lokaci guda zuwa Sabbin ƙira, fasahohi da samfuran suna sanar da haɓaka alama.A lokaci guda, alamar iCAR ta kuma yi samfoti na X25, samfurin farko na jerin X, yana ƙara nuna tsarin dabarun alamar don sabon zamanin makamashi na gaba.
"Matasa", a matsayin ainihin mahimmin kalma, shine mafarin ƙirƙirar alamar iCAR, kuma ta bayyana akai-akai cikin sama da sa'o'i biyu kacal.A cikin layin samfurin sa da shawarwarin samfur, iCAR yana nuna sabon haske ga matasa.
01
Sabon samfurin matrix
An haifi alamar iCAR a watan Afrilun bara.Ita ce sabuwar alamar makamashi ta farko ta CHERY kuma ita kaɗai ce a cikin manyan kamfanoni huɗu na CHERY, EXEED, JETOUR da iCAR waɗanda ke mai da hankali kan sabon makamashi.
A watan Fabrairun wannan shekara, an ƙaddamar da motar iCAR ta farko, iCAR 03, bisa hukuma.Farashin jagorar hukuma lokacin da aka ƙaddamar da shi shine yuan 109,800-169,800.Fitaccen aikin tsada ya ba da damar wannan motar ta sami shaidar kasuwa a cikin ɗan gajeren lokaci.Bayanai sun nuna cewa wata daya da kaddamar da ita, iCAR 03 ta samu odar motoci sama da 16,000.Tallace-tallace a cikin Maris sune motoci 5,487, kuma tallace-tallace a cikin kwanaki goma na farkon Afrilu shine 2,113, karuwar wata-wata na 81%.Tare da kafa hoton alamar, ana sa ran zuwa watan Mayu na wannan shekara, tallace-tallace na iCAR 03 kowane wata zai wuce raka'a 10,000.
Koyaya, a cikin gasa mai zafi a halin yanzu a cikin yanayin kasuwa na waje, iCAR kuma tana fuskantar ƙalubalen samun ingantaccen tushe da ƙaura zuwa mataki na gaba.A iCAR2024 Brand Night, jimlar sabbin samfura 3 an sanar da su, wanda aka yi niyya ga kasuwar matasa da "kibau uku lokaci guda".
A matsayin samfurin farko na alamar Shengwei, iCAR V23 an sanya shi azaman "style off-road Electric city SUV".Zane na waje yana cike da iko da salo.Siffar akwatin murabba'in salon kashe-kashe yana ba da girmamawa ga al'adun gargajiya.Ƙaƙwalwar ƙafar ƙafa huɗu da kusurwa huɗu, matsananci-gajeren gaba da na baya da kuma manyan ƙafafu suna kawo tasirin gani mai ƙarfi;a lokaci guda, yana ba da ma'anar sararin samaniya a cikin motar.Wuri mai girman gaske, kujeru masu dadi da kuma "high-profile" hangen nesa mai girman girman haɓaka ƙwarewar tuƙi.
Dangane da hankali, V23 shima yana aiki sosai.Godiya ga matakin ƙwararrun tuƙi na L2+ da aikace-aikacen kwamfutocin mota na yau da kullun na 8155, masu amfani za su iya fahimtar yanayin hanya cikin sauƙi kuma su ji daɗin jin daɗin "a kan hanya".
iCAR na fatan cewa V23 na iya dacewa daidai daidai da ainihin bukatun masu amfani da matasa tare da kyawawan kamannun sa, ɗanɗano mai girma, inganci mai kyau, ingantaccen aiki da dogaro, kuma ya zama zaɓi na "motar farko na matasa".Su Jun ya yi alkawari a taron manema labarai cewa iCAR, bayan haɓakar alamar, za ta ci gaba da samun ci gaba a kan sabuwar hanyar makamashi, kuma a ƙarshe ta gane "ba da damar kowa ya ji daɗin jin daɗin fasahar fasaha."
Bugu da kari, iCAR kuma ta yi samfoti na X25, samfurin farko na jerin X.
X25, wanda aka sanya shi azaman matsakaici-zuwa-babban salon kashe hanya MPV, shine ƙirar iCAR don sabon zamanin makamashi na gaba.Tsarin jikinsa ya haɗu da abubuwan da suka dace na kashe hanya tare da ƙirar mota guda ɗaya, yana nuna ma'anar almarar kimiyya ta gaba.Dogaro da fa'idodin fasaha na sabon dandalin makamashi, X25 yana da mafi kyawun sarrafawa da kwanciyar hankali.Tsarin bene mai cikakken lebur yana ba da damar sararin sarari na ciki da sarari da sassauƙan wurin zama don saduwa da buƙatun balaguro iri-iri.
A nan gaba, alamar iCAR za ta ɗauki buƙatun masu amfani a matsayin mafari kuma ta ci gaba da haɓaka ainihin ƙimar masu amfani, wanda ke nunawa sosai a cikin haɗin gwiwar ƙirƙirar matrix na samfura tare da jerin 0, V, da X. .Daga cikin su, jerin 0 suna mai da hankali kan fasaha mai kayatarwa kuma suna bin daidaiton fasaha;jerin V suna da salon kashe hanya, suna mai da hankali ga bambance-bambance, babban bayyanar da ultra-practicability;kuma jerin X sun himmatu don zama "sabbin nau'ikan motoci guda ɗaya."
02
Yi zurfafa cikin "matasa" kuma ƙirƙirar "sabbin jinsi"
Bayan V23 mai ɗaukar ido, mutumin da ba za a yi watsi da shi ba shine Su Jun, wanda ya kafa kuma Shugaba na Zhimi.Sabon ainihin sa shine babban jami'in tsara samfur na CHERY New Energy.
A baya, wannan Tsinghua Ph.D.kuma farfesa na jami'a wanda ya kware a ƙirar masana'antu ya yanke shawarar fara kasuwanci a ƙasashen waje kuma ya kafa smartmiTechnology.Bayan smartmiTechnology ya shiga cikin babban sansanin masana'antar gida mai kaifin baki yana dogaro da ƙarfinsa na samar da kayayyaki masu zafi da kuma tsarin sarkar muhalli na Xiaomi, ba zato ba tsammani Su Jun ya shiga rafi na masana'antar kera motoci.Haɗin kai tare da CHERY, haɗa cikin alamar CHERY iCAR, kuma fara sabuwar tafiya.
Lokacin da ya sake bayyana a gaban kowa da kowa, ruhun bincike na ilimi har yanzu ya bar bayyanannun alamu akan Su Jun. Yawancin samfuran siyar da zafi na duniya kamar na'urorin tsabtace iska da kujerun bayan gida mai wayo daga smartmiTechnology sun taimaka masa ya tara iyawa mai mahimmanci don ayyana samfuran zafi.
Daga ra'ayi mai ɓarna, Hanyar siyar da zafi na Su Jun shine da farko don fahimta sosai da kuma fahimtar ainihin buƙatun masu amfani don tabbatar da cewa samfurin zai iya magance mafi yawan matsalolin masu amfani da masu amfani kai tsaye.
Abu na biyu, kauce wa wuce kima bin ayyuka masu rikitarwa, saboda wannan ba wai kawai zai karkatar da hankalin samfurin ba, tsoma baki tare da zaɓin mabukaci, amma kuma yana haɓaka farashi, ta haka zai shafi gasa kasuwa na samfurin.
A ƙarshe, yi cikakken amfani da fa'idodin albarkatun sarkar muhalli na Xiaomi, mai da hankali kan ƙirƙirar "super single-kayayyaki", cin nasara kasuwa ta hanyar ci gaba da samfuran zafi, kuma a cikin tsari ci gaba da haɓaka haɗin gwiwa tare da masu amfani da haɓaka tasirin alama.
A cikin masana'antar kera motoci, wannan hanyar har yanzu tana da mahimmancin tunani.
Kamfanonin motoci da yawa suna son faɗaɗa cikin kasuwar “matasa”, amma a ƙarshe sukan kasa samun kuɗi ta hanyar yin fare a kasuwar “tsaka-tsaki”.A baya, wasu kayayyakin da aka ce su ne “mota ta farko ta matasa” an rage su da gaske tare da rage nau’ikan shahararrun kayayyakin da aka tabbatar sun shahara a “kasuwa ta tsakiya”.
Su Jun yana da kyakkyawar fahimta cewa bin kyawawan abubuwa da kuma motsa su ta hanyar cikakkun bayanai abu ne mai mahimmanci ga matasa.A wasu kalmomi, ko da kuna da iyakacin kasafin kuɗi, har yanzu za ku biya don kyawawan abubuwa.
Game da wannan motar, Su Jun ya taɓa gabatar da:
"Da farko dai, nau'in ya kamata ya mayar da hankali kan motoci tare da sararin samaniya, kuma kai tsaye yanke sedans maras dacewa, motocin wasanni da sauran abubuwa a cikin samfurin samfurin. Jagoran samfurin ya kamata ya zama sanyi, jin dadi da motoci masu amfani, tare da hali na ' yin abokantaka, ta hanyar amfani da abubuwan fashewa wajen kera motoci ga matasa.”
"Abu na biyu, daga ra'ayi na bayyanar, iCAR V23, a matsayin SUV mai tsabta mai tsabta da ke mayar da hankali kan salon kashe hanya, yana da sabon harshe na zane wanda ya haɗu da jin dadi tare da ma'anar fasaha na gaba."
“Bugu da ƙari, ta fuskar cikakkun bayanai, irin su sararin baya da na’uran mutum-mutumi, muna ƙoƙarin faɗaɗa sararin cikin motar gwargwadon iko, ta yadda motar A-class ta iya isa sararin B. class ko C-class, kuma gaba dayan yanayin zama da kulawa suna da ma'ana ta girman kai da mutuntaka."
Zuwa wani ɗan lokaci, falsafar ƙira ta iCAR haɗe ce ta “ƙari” da “ragi”.Kashe ayyuka marasa mahimmanci da sarrafa farashi.Yi ƙari ga mahimman abubuwan kuma cimma manufa ta ƙarshe.
03
"Big CHERY" yana haɗa hannu tare da CATL don cimma "hanzari"
Salon wannan taron manema labarai ya sha bamban da salon da CHERY ke nunawa a taron manema labarai da suka gabata.Dokta Su Jun, Shugaba na smartmiTechnology kuma babban jami'in kula da samfurin iCAR, da Zhang Hongyu, mataimakin babban manajan kamfanin CHERY Automobile Co., Ltd. da kuma babban manajan sashen iCAR iri, sun hada hannu don samar da "CP mafi karfi".Daya yana da nutsuwa, ɗayan kuma yana da sha'awa, yana kawo ƙanƙara da karon wuta da barkwanci akai-akai ya sa masu sauraron ihun mamaki.
Ko da Yin Tongyue, sakataren jam'iyyar kuma shugaban kungiyar CHERY Holding Group, ya fadi a fili cewa ba a taba yin irin wannan taron manema labarai ba.iCAR ya zama wurin gwaji don gwadawa da bincika sabbin hanyoyi.Yin Tongyue har ma ya ce: "iCAR wani sabon yanki ne na musamman' wanda kungiyar CHERY ta kirkira. Kungiyar ba za ta yi kasa a gwiwa ba wajen tallafawa ci gaban iCAR. Babu wani babban iyaka kan zuba jari don taimakawa iCAR shiga sansanin farko na sabon makamashi. "
Don cimma wannan buri, CHERY tana haɓaka bincike da haɓaka fasahar fasaha, tana gyara kurakuran ta da haɓaka mahimman abubuwan ta.Dangane da tsarin fasaha na "Yaoguang 2025", CHERY za ta zuba jarin da bai gaza yuan biliyan 100 ba nan da shekaru biyar masu zuwa don gina dakunan gwaje-gwaje 300+ na Yaoguang.Ana ci gaba da haɓaka sabbin fasahohi iri-iri a cikin mahimman fagagen fasaha.Zhang Hongyu, mataimakin babban manajan kamfanin na CHERY Automobile Co., Ltd. kuma babban manajan kamfanin iCAR, ya bayyana cewa, CHERY mai karfi na fasahar kere-kere kamar akwatin taska ne da duk abin da kuke bukata.
A halin yanzu, iCAR 03 ya kammala haɓaka OTA na farko.NOA mai saurin gudu, filin ajiye motoci na ƙetare da sauran ayyuka yanzu suna “samuwa”.Yana ɗaukar hanya ta gani zalla, tana da manyan fasaha kuma yana da araha, yana mai da shi zaɓi na farko a cikin wannan kewayon farashin.Bugu da kari, iCAR kuma na iya ci gaba da haɓaka tuƙi mai ƙafa huɗu na lantarki ta hanyar fasaha kamar haɓaka software da gyaran fuska na gaba da na baya, yana sa tuƙi ya fi sassauƙa da ban sha'awa.
A taron manema labarai, CHERY ta kuma ba da sanarwar haɗin gwiwa tare da CATL, jagorar duniya a sabbin batura masu ƙarfi.Bangarorin biyu za su kara karfafa hadin gwiwa a fannin fasaha da jari don bunkasa ci gaban alamar iCAR tare.Zeng Yuqun, Shugaba da Babban Manajan CATL, ya ce CATL za ta samar da ingantaccen garantin makamashi mai ƙarfi da kuma ingantattun hanyoyin samar da makamashi ga alamar iCAR.
A matsayin jagora a cikin masana'antar baturi mai ƙarfi, CATL yana da fasahar batir na ci gaba da ƙarfin samarwa.Ta fuskar fasaha, haɗin gwiwa tsakanin bangarorin biyu zai taimaka wa CHERY hanzarta haɓakawa da maye gurbin mahimman fannonin fasaha da haɓaka kasuwan gasa na samfuransa.Daga hangen sarkar masana'antu, haɗin gwiwa tare da CATL zai kuma taimaka wa CHERY daidaita sarkar samar da kayayyaki, rage farashin sayayya, da haɓaka ingantaccen samarwa.
Lokacin aikawa: Afrilu-26-2024